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Good Company (formerly Strive Towards Sustainability) is a training program for small to medium size businesses to jumpstart a new or existing green team so that it can move forward with confidence. A green team with the right management system, people and tools will be able to accomplish its goals and integrate sustainability into its company’s mission and culture.

Participants in the Good Company program will learn how to develop a sustainability management system to select, prioritize and manage projects; to organize the team to ensure its effectiveness and longevity and to write a sustainability plan.  The program begins with a pre-workshop assessment using the B Impact Assessment, a free, online tool created by B Labs and used by more than 15,000 businesses to benchmark their sustainability performance compared to other businesses.

The Workshop

The Good Company workshop features hands-on exercises to give participants the experience they need to work on their own.  A minimum of two representatives from each company is requested for maximum impact.  Each participating company will be asked to take the B Impact Assessment prior to the workshop and bring the results.

Green Team Training Workshop Schedule

Pre-workshop homework: B Impact Assessment

Course description
Section 1
• Sustainability Audit Tool exercise
• Explanation of Sustainability Management System
• Sustainability Management System audit exercise
• Team Charter writing exercise

Section 2
• Organizing framework and principles – learning about TBL, TNS frameworks; discussion
• Team Charter: Vision and Values
• B Impact Assessment review
• Aspects and Impacts exercise

Section 3
• Prioritize Focus Areas exercise
• Brainstorm Projects exercise
• Rank Projects exercise
• Define project, project support, metrics, reporting
• Gathering baseline data; tools

Section 4
• Integrating framework and principles with vision and long-term goals
• Creating a Sustainability Management System calendar
• Stakeholder analysis exercises
• Stakeholder communication plan
• Writing a Sustainability Plan
• Preparing for a Sustainability Report

CUStom training

The full day workshop can be segmented into smaller bites if your green team is unable to commit to an eight hour time frame.  It can be divided in to as many as six segments to fit your team’s needs. WasteCap will provide your team with a written proposal for custom training.


Good Company training is being offered to help corporations in Nebraska achieve Certified B Corporation status and qualify to register as a Nebraska Benefit Corporation. However, it will also allow unincorporated businesses to achieve the Good Company Seal of Approval, based on completion of the workshop and a minimum score on the environmental portion of the B Impact Assessment.

The workshop also serves the purpose of providing the information and tools that will help companies accomplish initiatives leading to eligibility for recognition at WasteCap Nebraska’s annual Sustainable Business Awards.  Other opportunities include WasteWise recognition, US Zero Waste Business Council certification, and others.

Workshop fees*

Nonprofit Rates

Non-member                                                          WasteCap Corporate Member 

$200 per person                                                               $160 per person

Individual Rates

Non-member                                                          WasteCap Corporate Member 

$250 per person                                                               $200 per person

Group Rates

Groups of 4 or more will receive a 10% discount.

*All online registrations are subject to a 3% credit card processing fee.  To request an invoice contact

View Past Participants of the Strive Towards Sustainability Program

State Farm

Tenneco Inc. 

Ayars & Ayars Inc.

Assurity Life Insurance

Kaplan University

Ponca Tribe of Nebraska