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Good Company (formerly Strive Towards Sustainability) is a program for small to medium size businesses to jumpstart a new or existing green team so that it can move forward with confidence that it has the right tools, system and people to accomplish its goals. Participants will learn how to develop a sustainability management system to select, prioritize and manage projects, how to organize the team to ensure its effectiveness and longevity and how to write a sustainability plan.  The program begins with a pre-workshop assessment using the B Impact Assessment, a free, online tool used by more than 15,000 businesses to benchmark their sustainability performance compared to other businesses.

The Workshop

The Good Company workshop features hands-on exercises to give participants the experience they need to work on their own.  A minimum of 8 people are required (not necessarily from the same company) to hold the four-hour workshop.  Each company represented will be asked to take the B Impact Assessment prior to the workshop and bring the results.

CUStom training

The Workshop can be segmented into smaller bites if your green team is unable to commit to a four hour timeframe.  It can be presented in three 1 ½ hour segments or five one-hour segments to fit your team’s needs. WasteCap will provide your team with a written proposal for custom training.


This training is being conducted to help companies achieve Certified B Corporation status and to qualify to register as a Nebraska Benefit Corporation. However, it also serves the purpose of helping companies accomplish initiatives that will lead them to be eligible for WasteCap Nebraska’s annual Sustainable Business Awards.  A new set of recognition seals is being developed to recognize achievements in each of the four major categories of the B Impact Assessment.

Workshop fees*

Nonprofit Rates

Non-member Rate                                                          WasteCap Corporate Member 

$100 per person                                                               $80 per person

Individual Rates

Non-member Rate                                                          WasteCap Corporate Member 

$150 per person                                                               $120 per person

Group Rates

Non-member Rate                                                          WasteCap Corporate Member 

$1,200 group of 10                                                           $960 group of 10

$2,000 group of 20                                                           $1,800 group of 20

*All online registrations are subject to a 3% credit card processing fee.  To request an invoice contact

View Past Participants of the Strive Towards Sustainability Program

State Farm

Tenneco Inc. 

Ayars & Ayars Inc.

Assurity Life Insurance

Kaplan University

Ponca Tribe of Nebraska